Advocate
We serve as the voice of Florida’s forestry community, working with legislators, policymakers and other key thought leaders on local, state and national levels.
Our mission is to keep Florida forestry growing!
We proudly represent the full spectrum of Florida forestry: forestland owners, consulting foresters, loggers, silvicultural operators, end-use mills, and everyone in between! By working with our members to promote the responsible & sustainable use of Florida’s forest resources, we aim to keep Florida forestry growing for generations to come.
Educate
We want everyone to know the forestry story! We share the importance of forestry to Florida’s environment, economy and future through a wide variety of channels.
Promote
We love to shine the spotlight on individuals and businesses that demonstrate responsible ownership of timberland and engage in sustainable forestry practices.
Protect
We want to make sure that future generations will have clean water and air, habitat for wildlife, beautiful green spaces to enjoy and an adequate supply of wood and other forest resources to help make their lives better!